Protalus
Reigniting sales growth — how Protalus shifted its online platform and marketing collateral to increase traffic and revenue.
Project Overview
Marketing Collateral
Motion Graphics
Website Graphics
Marketing Collateral
To support the growth of Protalus’ wholesale operations, I designed a series of marketing materials to educate potential customers and engage golf enthusiasts.
A poster was designed to inform employees on the benefits of Protalus insoles, driving awareness and advocacy among a key audience. I also created a wholesale flyer and table tent to showcase the key benefits of Protalus insoles, pricing details, and customer testimonials. The table tent was displayed at Dick’s Sporting Goods checkout counters, targeting golfers with messaging about how Protalus insoles are designed specifically for active lifestyles.
Motion Graphics
A dynamic set of motion graphics was produced to showcase Protalus’ flagship insoles, providing a compelling visual on how they work to improve body alignment from the ground up.
Utilizing After Effects, I developed a promotional video with footage that showcases the benefits of Protalus insoles, motivating consumers to take action. A set of animated GIFs was also created to illustrate how their insoles work to enhance body alignment, designing vector assets in Adobe Illustrator and bringing them to life in After Effects to communicate the insoles’ alignment and support benefits.
Website Graphics
To demonstrate the biomechanics behind Protalus insoles, I designed a website graphic illustrating their impact across each stage of the body’s movement. The design features a female runner in sequential poses set against an urban background, with semi-transparent transitional figures connecting each pose to convey fluidity and motion.
Callouts highlight the benefits of the insoles at critical points of impact, providing a clear breakdown of how they support and enhance your body’s natural mechanics.
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