Cordova Jewelry
A striking brand transformation that made an impact — see how Cordova Jewelry expanded its customer base to increase revenue.
Task
Develop a new business card, visual identity, and website to promote business, establish an online presence, and better connect with potential customers.
Overview
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Business Card
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Logo Design
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Website Design
Overview
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Business Card
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Logo Design
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Website Design
Business Card
The front of the business card adopts a sleek vertical orientation, stacking elements to establish a clear visual hierarchy that enhances balance and symmetry throughout the design. A bold black background is the perfect backdrop, allowing the logo to stand out prominently and leave a lasting impression. On the back, a clean, open space is intentionally designed for handwritten notes or sketches, offering a personal touch during face-to-face meetings with potential customers and adding an interactive element to the card that fosters connection and engagement.
Business Card
The front of the business card adopts a sleek vertical orientation, stacking elements to establish a clear visual hierarchy that enhances balance and symmetry throughout the design. A bold black background is the perfect backdrop, allowing the logo to stand out prominently and leave a lasting impression. On the back, a clean, open space is intentionally designed for handwritten notes or sketches, offering a personal touch during face-to-face meetings with potential customers and adding an interactive element to the card that fosters connection and engagement.
Logo Design
The logo draws inspiration from the intricate, pyramid-like formations in natural diamonds, symbolizing strength and timeless beauty. The design uses a sophisticated blend of gradient overlays, creating a distinctive three-dimensional effect that adds depth and elegance. This thoughtful approach reflects the precision of diamond craftsmanship and gives the logo a modern, polished appearance that resonates with Cordova Jewelry’s unique aesthetic.
Logo Design
The logo draws inspiration from the intricate, pyramid-like formations in natural diamonds, symbolizing strength and timeless beauty. The design uses a sophisticated blend of gradient overlays, creating a distinctive three-dimensional effect that adds depth and elegance. This thoughtful approach reflects the precision of diamond craftsmanship and gives the logo a modern, polished appearance that resonates with Cordova Jewelry’s unique aesthetic.
Website Design
The existing logo wasn’t providing enough impact and legibility displaying at a smaller size on the website. I suggested adding purple (often associated with spirituality) to increase the color contrast and add more pop while preserving the basic structure and strength of the design. In rebuilding the logo, enhancements were made to the Merkaba symbol adding tints of purple, creating stronger dimensionality to further bring it to life.
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I enjoy collaborating with clients on new ideas to create amazing design work